SEO & SEM
Search Engine Optimization & Marketing
google / bing / yahoo / yandex
Google Ads allows you to focus on people who are searching for what you have to offer.
More than 67% of Internet users click on the top 5 organic search engine results. Only 3.73% click on pages from 6th to 10th position.
Increasing the visibility of a web page is within your reach. With good SEO practices, you can optimize your website to come up in the top spots whenever someone does a search for words related to your business.
search engine optimization : SEO
It is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
With the development of the network, the number of websites, which makes the mobile internet marketing environment increasingly exciting, while the user’s choice of information is also more. However, the development of the network is a sword, which not only enriches the user’s choices, but also makes it difficult for users to choose how to face the massive amount of data.
however, the emergence of search engines has brought great convenience to people searching for information, that is, keyword search can quickly find the information they want, and now it has become an indispensable way. at the same time, companies can also quickly occupy the market through search engine optimization. so, let’s learn what search engine optimization is? and how we get the advantage of search engine marketing (SEM)? and other related knowledge points.
If the user searches for product keywords in the search engine, finds your website and clicks to enter, then you have attracted a visitor through the search engine, if you want to attract more visitors to your website through the search keyword, you have to take specific actions to use the search engine to attract more visitors, which is search engine marketing.
There are two main types of search results:
- Search engine optimization aka organic search results
- Search engine marketing aka paid search results
What is search engine optimization?
Organic search result refers to the results that users naturally appear when searching for keywords, and here we need to understand SEO, which not only helps your website appear in keyword search results, but also helps improve the sorting of results.
in fact, when it comes to search results, most people mention organic search results, and 60% of visitors go to the bottom of organic search results because this is the page that is most relevant to their search keywords. so organic search results are an important part of search engine marketing. Although it takes a long time and effort to do this, the effect is long-lasting and can effectively save business budgets.
which can help businesses get free traffic and improve the organic ranking of their websites. The essence of SEO is to optimize a website. Through website keyword optimization, you can improve the position of enterprises in the industry, improve the user’s access rate to the website, thereby improving the sales ability and publicity ability of the website.
What is search engine marketing?
As the keyword suggests, search engine marketing is to carry out marketing activities by studying the search behavior of netizens and presenting fast and accurate marketing information on the search results page. Simply put, it is the use of search engines for network marketing.
many search sites monetize paid search results. paid search results are primarily generated through payment, and when users search for keywords, their own web page information appears in the search results. This approach can quickly attract visitors, and although it works well, it requires a large budget to support it.
whether it is free search engine optimization (SEO) or paid search engine bidding (SEM), search engine marketing is an important strategy for network marketing, and many companies find ways to display their marketing information on google result page to get more exposure and thus get more users.
About the relevant knowledge points of Axault’s search engine optimization service, you can achieve great result, if you still have something you don’t understand, you can contact DMS Axault, we will provide you with one-stop help.
How do we search engine marketing?
Improve the traffic of the websiteThat is, according to the ability of the executive team, promote softly, choose several of the most appropriate methods to